New York Times

“… MindFlash isn’t the only online training tool out there — another is eLeaP Software Customer Training System (and PowerPoint does, in fact, let you add a very bare-bones interactivity to a presentation, but it’s not as easy to incorporate as with these dedicated tools, and it doesn’t leave you with user data). One of the big advantages to this sort of interactive question-and-response capability is that what users see during a presentation can be tailored to their responses to questions as they go along. Not only does that make this sort of tool great for training, but I could imagine it being terrific for customer support — and possibly even for marketing, because it offers an effective means for qualifying customers based on their responses.”

Read the whole article by David H. Freeman.